This presentation seeks to discuss the implications of the “Fast Fashion” trend within the fashion industry, and the areas of opportunity in opposing this ever present and growing fad. In exploring the possible alternatives to this trend, competitors and environmentalists alike can take comfort in the temporariness of fast consumer purchasing. Eco-fashion innovation is on the rise, will greatly influence buying behavior. Or will it? What might a future look like with changing advancements? How can companies differentiate on sustainability. We have the answers.

This presentation was chosen as the sole project to be presented to the client, L.L.Bean, and will be integrated into their new sustainable design strategies.